Why do you use Close Friends on Instagram?

Why’d You Push That Button? Jul 31, 2019

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Instagram introduced its Close Friends feature, the ability for users to assign followers to a Close Friends list and only post Stories for them, nearly a year ago. At the time, it seemed like an official product response to the user behavior of Finstagrams, or accounts that people created solely to post less-curated, raw material to a select group of friends. On this week’s episode of Why’d You Push That Button?, Kaitlyn Tiffany and Ashley Carman want to know how Close Friends is going. Who’s using it? Why are they using it? Is the Finsta in trouble? Learn more about your ad choices. Visit megaphone.fm/adchoices