Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.
The modern world overwhelms us with sounds we didn’t ask for, like car alarms and cell-phone “halfalogues.” What does all this noise cost us in terms of productivity, health, and basic sanity?
John Mackey, the C.E.O. of Whole Foods, has learned the perils of speaking his mind. But he still says what he thinks about everything from “conscious leadership” to the behavioral roots of the obesity epidemic. He also argues for a style of capitalism and politics that at this moment seems like a fantasy. What does he know that we don’t?
The sociologist Sudhir Venkatesh spent years studying crack dealers, sex workers, and the offspring of billionaires. Then he wandered into an even stranger world: social media. He spent the past five years at Facebook and Twitter. Now that he’s back in the real world, he’s here to tell us how the digital universe really works. In this pilot episode of a new podcast, Venkatesh interviews the progressive political operative Tara McGowan about her digital successes with the Obama campaign, her noisy failure with the Iowa caucus app, and why the best way for Democrats to win more elections was to copy the Republicans.
A fine reading of most policies for “business interruption” reveals that viral outbreaks aren’t covered. Some legislators are demanding that insurance firms pay up anyway. Is it time to rethink insurance entirely?
As beloved and familiar as they are, we rarely stop to consider life from the dog’s point of view. That stops now. In this latest installment of the Freakonomics Radio Book Club, we discuss Inside of a Dog with the cognitive scientist (and dog devotee) Alexandra Horowitz.
It isn’t just supply and demand. We look at the complicated history and skewed incentives that make “affordable housing” more punch line than reality in cities from New York and San Francisco to Flint, Michigan (!).
Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you things you always thought you knew (but didn’t) and things you never thought you wanted to know (but do) — from the economics of sleep to how to become great at just about anything. Dubner speaks with Nobel laureates and provocateurs, intellectuals and entrepreneurs, and various other underachievers. The entire archive, going back to 2010, is available on the Stitcher podcast app and at freakonomics.com.
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